WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

We all have our agency role models. Regardless of what your agency provides, there is probably a brand out there you aspire to someday become. Think for a moment about the brand image that the agency ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

WEST LAFAYETTE, Ind. – One of the leaders in student-athlete brand management, Purdue Athletics has teamed with the Krannert School of Management and industry leader INFLCR to launch college athletics ...

Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has challenged and changed the way business works, perhaps forever. But one thing that hasn’t changed is the ...

The time is long past when accounting firms could dismiss something that just a few, short years ago was considered a “nice-to-have” luxury: digital marketing. I mean, who has the time and money to ...

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

Love Irish Food have launched the 15th annual Brand Development Award, a marketing prize valued at more than €160,000 aimed ...