I recently received an inquiry from a client who wanted to know if push notifications from apps might be cannibalizing his company’s email program engagement. It’s a question that continues to be ...

Marketers may not fully understand the benefits of measuring each branded touchpoint. They have an infinite aversion to risk and the industry has therefore been slow to adopt new cross-channel ...

WebFX reports provide a 3-step guide to connect marketing spend to revenue, focusing on attribution, data accuracy, and ...

Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for ...

Supporting multiple channels can be challenging and time-consuming, but there are plenty of online platforms that can automate repetitive marketing tasks. Implementing a cross-channel attribution ...

Adam Goldberg is Chief Innovation Officer of ClearSaleing. AdExchanger.com asked Goldberg about the latest advancements and traction with effective attribution modeling in digital advertising.

Brinker and Riemersma find top teams use attribution to coordinate revenue action, not assign credit, investing where ...

It is not an uncommon trend these days within digital marketing and media circles to come across an on-going debate between clients and agencies on the weight to be given to different media channels ...

First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers As one of the most ...

In today's competitive banking landscape, marketing teams face mounting pressure to justify and optimize their investments. With tighter budgets and multi-channel campaigns becoming the norm, accurate ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...