“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

Unlike in the West, the Chinese online advertising market is still evolving. DSPs (demand-side platforms) and RTBs (real-time bidding) are only now starting to enjoy a high level of interest from ...

On May 14, Microsoft dropped a bomb, the aftershocks of which continue to roil pharma media. The company announced that it would shutter Microsoft Invest, the demand-side platform (DSP) more commonly ...

Aerospike, the high-performance NoSQL database company recognized for “speed at scale” leadership and as the NoSQL leader in the digital media and ad tech industries, announced that Manage.com Group ...

NEWPORT BEACH, Calif., March 26, 2026 (GLOBE NEWSWIRE) -- Amaze Holdings, Inc. (AMZE) (NYSE American: AMZE) (“Amaze” or the “Company”), a global leader in creator-powered commerce, today announced the ...

The Trade Desk (NASDAQ: TTD) shares were slammed on Wednesday after Netflix (NASDAQ: NFLX) said advertisers will be able to buy Netflix ads programmatically through Amazon's (NASDAQ: AMZN) demand-side ...

HayloARC is the first-to-market DSP that leverages 100% first-party HCP data , derived from Haymarket Media’s more than 30 leading endemic medical media properties. The direct relationships created ...

Roku's ROKU strategic pivot toward advertising innovation is poised to reshape its position in the connected television landscape. By pairing its self-service Roku Ads Manager with deeper integrations ...