Clorox launches new brand platform, Clean Feels Good, that looks to inspire individuals to rethink what feels good OAKLAND, Calif., March 11, 2025 /PRNewswire/ -- Today, Clorox announced a new brand ...

Cleaning a house in ten minutes feels a lot like a pyramid scheme—too good to be true. The word "cleaning" alone might make you sigh, roll your eyes, or mentally compile a list of excuses to avoid it.

Let’s be honest—cleaning can be a real chore. Scrubbing showers, vacuuming floors, and cleaning out the fridge are tasks to be accomplished, not to be enjoyed, right? Mindful cleaning says not so.