Add Yahoo as a preferred source to see more of our stories on Google. All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail ...

Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

I am an editorial assistant who works across our lifestyle verticals. I tested the Pattern Hair Steamer, which delivers steam straight to your hair cuticles, enhancing hydration and allowing for ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...