Residents of the Aylesbury Estate in south London have complained for a decade about a dystopian Channel 4 ident filmed outside their homes. The 20-second film hasn't exactly improved the estate's ...

This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

The ident celebrates the 40th anniversary of the animation’s debut on Channel 4 and features beloved characters from The World of The Snowman. Channel 4 has commissioned award-winning production ...

Despite being separated by decades, Apple TV’s new ident and Channel 4’s 1982 launch ident both bucked the prevailing trend when they aired. TV idents are one of the most important things a ...