Even for the most tech-savvy of marketers, personalization is a confusing topic. No one seems to agree on what exactly ‘personalization’ means. To one marketer, personalization is using a customer's ...

DALLAS--(BUSINESS WIRE)--Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, announced today that ...

Editor's note: The following is a guest post from Brian Solis, principal analyst and Futurist at Altimeter, the digital analyst group at Prophet. When was the last time you received a marketing email ...

While shopping from desktops, tablets, or mobile devices is convenient, online shopping can sometimes feel impersonal and dull for customers. Usually, potential buyers click on product pages from ...

SAN DIEGO--(BUSINESS WIRE)--Certona®, a Kibo company and the pioneer in AI-driven personalization, today announced that the company has maintained its ranking as the #1 personalization provider to the ...

Achieving personalization at scale is increasingly being recognized as the “holy grail” of marketing. However, far too many CMOs are delegating the quest to their direct response teams, divorcing ...

Personalization isn’t just marketing — it’s the key to making every shopper feel seen, and retailers can finally scale it. In A scalable framework for digital transformation in retail, I outlined ...