LUBBOCK, Texas — When Texas Tech unveiled its new Double T logo this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, ...

There's a new look coming for the Red Raiders. Texas Tech's athletic department unveiled a new logo on Tuesday, featuring a new spin on the university's Double T logo. Alas, the bevel has been leveled ...