Insights vs. Observations! Difference between Observation and Insight with Simple Real Life Example
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YouTubeMatShoreInnovation
Insights vs. Observations! Difference between Observation and Insight with Simple Real Life Example
In this video Mat Shore the expert innovation coach describes the difference between Observations and Insights. He explains why one of the simplest and most frequent mistakes we make when generating insights is to mistake facts about the customer for insight into the customer. Interesting discoveries, patterns of behavior and trends are only ...
63.5K viewsMay 13, 2016
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